Who We Are

First Standard Financial (FSF) is an independent broker-dealer that is striving to be one of the leading retail firms of its time. At FSF, our mission is to set a new standard in the financial services industry. We pride ourselves on striving for excellence by providing a wide array of investment alternatives and outstanding back-end support to our representatives which, in turn, will allow for outstanding service and products to our clients. With trust, integrity, and honor at our forefront we have an untamed appetite for knowledge, proficiencies, and expertise. We intend to provide an experience that far exceeds any of our clients needs and expectations. With technology advancing at such a rapid pace and the macroeconomic environment changing on a daily basis, we will always work at being as flexible and nimble as possible to grow and adapt to these advances and changes as fast as possible.

Knowing that anticipation will always be the key to our success, we believe that in order to produce results for our clients, we have to manage everything daily, not monthly and certainly not quarterly.

Knowing Our Clients

Our goal is to specifically know each and every client’s individual situation and financial goals so that we can tailor individualized strategies that will allow  us to effectively manage changing market trends. We want to allow our clients to continue working hard on building their nest egg, while we work hard at maintaining and growing it at a rate that is consistent with there overall risk tolerance.

Our job is not to make our clients wealthy, it’s to keep them wealthy, which is why we consider each relationship to be a partnership.  We will work together on staying current with our clients’ financial situations.  We know it can rapidly change in a matter of days.   We want to provide as many possible solutions to assist in keeping them on there current road to retirement, within their desired timeframe.

Our country is built on small businesses, and the majority of our clients own small businesses or lead large businesses.  We want to ensure that each client has the confidence and comfort in their broker as they would in a family member.  We keep our representatives as cultivated and knowledgeable on current market events.  When we invest for our clients, we don’t just consider their financial well-being, we have the well-being of their entire family in mind. That’s the way we’re different from the rest of the industry:  our key policy is to always do what is best for our clients, even when they’re not looking!

Serving Our Clients

We are in the business of maintaining financial well-being for you and your family, and we do not take that lightly.  Therefore, while in pursuit of our clients’ financial goals, we always keep their financial objectives first at hand.  When making investment recommendations, it is our belief that our clients are best served if we can help them understand much of what we do pertaining to each investment.  We feel that diversity, flexibility, and educated risk are key elements of financial success.